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FREAKONOMICS - Steven D. Levitt and Stephen J. Dubner

Before Freakonomics was an international marketing juggernaut it was a book, and before it was a book it was a column in the New York Times - and the best of those columns are here:

Why Vote? - A Swiss Turnout-Boosting Experiment
A Star Is Made - The Birth-Month Soccer Anomaly
Not-So-Free Ride - The Trouble With Negative Externalities
Disceting the Line - The Wager
What The Bagel Man Saw - Why We Steal
The Gift Card Economy - Best Buy’s $16 Million Windfall
The Seatbelt Solution - A Car-Seat Crash Test
Selling Soap - The Petri-Dish Screen Saver

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